Green 300: Greening Your Real Estate Business

Course Objective: The overall goals of the Green 300: Greening Your Real Estate Business course are to:

• Plan and implement strategies and tactics for building a green real estate business Adapt your core real estate business skills to list and market green properties and represent green sellers and buyers
• Upon completion of two of the three required courses and successfully passing the exam for each, you will have achieved GREEN candidate status, a one-year period during which you must fulfill the educational and experiential requirements to earn NAR’s Green Designation awarded by the Green REsource Council.

300.1 The Green Scene

• Survey your market area—how green are awareness levels, homes, businesses, community organizations, and your competitors?
• Adapt core real estate skills to serve the green market
• Adapt market approaches based on client or customer values and priorities

300.2 Your Green Real Estate Business

• Establish a market presence and position as a green real estate professional Advocate for greening the MLS
• Use the green designation in marketing
• Identify action steps for developing a green real estate business plan Green your real estate business skills

300.3 Working with Buyers

• Adapt your core real estate skills to work with green buyer-clients through all phases of the transaction
• Gain strategies for finding green homes
• Help buyers see the green potential in an existing home
• Inform buyer-clients about financing options for green home purchase and improvement and assist in finding lenders

300.4 Working with Sellers

• Develop a green listing kit and presentation
• Suggest ways for greening a home to prepare it for sale
• Make timely, informed, and objective disclosures
• Understand appraisal and pricing approaches for homes with green features
• Market green home features and benefits

Course Credits: The second of three required courses for the NAR’s Green Designation.

• Counts as one REBAC elective course to be applied towards the ABR® Designation
• Counts for 16 credits toward the CRS Designation
• Counts as credit toward the RSPS Certification

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